

Better Employee Healthcare
Save time and money.
The only health insurance model designed for the seasonal flow and geographic grit of the outdoor industry.
Margins Are Tighter Than Ever
Rising healthcare premiums, high operational costs, and rising liability insurance doesn't leave much left
$812 / month
The average cost of employer provided health insurance. Add in family coverage and it's much higher.
15-40%
The 2025 health insurance rate increase. The highest in 15 years.
50%
Of those who kept prices flat saw a decrease in net profitability.
Save 10-50% on Monthly Premiums
Explore ICHRA: Group Sponsored, ACA Compliant Coverage That Uses the Often Cheaper Individual Market

You Set the Budget
ICHRA stands for "Individual Coverage Healthcare Reimbursement Arrangement." It was made possible by a rule signed into federal law effective Jan 1, 2020.
With ICHRA, you set a defined, fixed amount (like $500 per month) to pay an employee's health insurance premium.

Portability
You may have some seasonal staff. Group plans can be a nightmare to manage.
With ICHRA, individuals hold their own policies. Their policies go with them when they leave and move to other seasonal jobs.
You decide when the reimbursement starts and ends based on your rules and plan document.

No Participation Requirements
Many insurers require 70% or even more of your population to enroll in coverage. But some people have medicaid. Others get coverage from a spouse. And still others decline coverage if the cost sharing is too high.
ICHRA works if even just one person enrolls in your offer of coverage.

Pay Zero Taxes
As an employer, with ICHRA, you pay no taxes. This works especially well if you've offered a stipend. Save 7.65% on FICA payroll taxes. And, an ICHRA is tax deductible as a business expense.
Better? Employees also pay zero taxes.

Contribute Different Amounts
Federal law allows employers to set different fixed contributions by classes. This includes:
- Salary vs hourly
- Full time vs part time
- New hires (great for a slow transition, grandfathered approach)
Because rates vary based on location and age, you can also set contributions based on these factors.
Maximum Employee Choice
HR Managers no longer have to pick a carrier and plan that works for everyone. Employees choose the carrier and plan that is best for their situation.
Kaleigh
Bronze Plan- HSA Compatible
Kaleigh is your amazing social media manager and an Instagram pro. She's thinking of having a baby and knows how expensive it is. She's smart to pick an HSA plan and start investing funds now so childbirth doesn't take her whole paycheck down the road.
Savage
Silver Plan- Low Out of Pocket Max
Savage runs lift operations. He's getting older and has put off care. And now has a toddler. He picks a silver plan for low office copays so he doesn't have to decide between care and housing expenses.
Scott
Gold Plan- Low Copays
Scott's your CFO and a traditional kind of person. He wants a big provider network with low, predictable copays. Scott decides to "buy up" to the richest plan. He pays the difference between the premium and ICHRA allowance through a tax free section 125 plan with payroll deduction.
Radical Access to Care
We believe in returning insurance to what it was intended for. Protecting against big, unknown, uncertain conditions such as cancer, trauma, and neurological.
The out of pocket max is what we pay attention to in plan design.
Then, we layer in AI first care and direct primary care for everyday and chronic health needs.

AI First Care
Medical grade AI models are entering and sit in between "Dr. Google" and the clinic.
They absorb our health records to provide ultra personalized guidance.
AI routes people to the right place (self-care, virtual, in-person, ER) and resolves issues faster.
This reduces your insurance premiums and gets your people back to work faster.
Direct Primary Care
DPC is a new way for people to subscribe to unlimited in-person care for a flat monthly fee.
Not everyone needs it. It's best for chronic health conditions such as thyroid or hypertension.
It's also subject to local availability.
Leverage the Power of HSAs
Rules in effect for 2026 have expanded eligiblity and usage of Health Savings Accounts.
✅ All marketplace Bronze Plans automatically HSA compatible
✅ Virtual Care and Direct Primary Care allowed with HSA funds
✅ Use HSA funds for medical expenses not covered by insurance (OTC meds, orthodonia)

About Us
Challenging the broker status quo since 2025

Brian Klem, Founder of Shift Benefits
Hood River, Oregon
Brian brings 20 years of healthcare experience to you. Not time at an insurer or brokerage- but instead at the world's most inconic companies including Pfizer, Dexcom, ZoomCare, and the Virgin group.
2025 saw the launch of Shift- and a promise to upend the broker status quo to deliver real savings and better benefits to companies. And that happened with six initial clients.
Indian Creek Golf Course in Hood River, OR saw a 26% decrease in their renewal with added employee choice.
Brian's an expert in ICHRA, Self-insurance, and AI driven healthcare.

He's also worked 8 seasons at Mt. Hood Meadows Ski and Summer Resort.
He cares for others and works hard to keep our slopes safe and enjoyable.
Brian gets you and your people and wants to deliver better health coverage and care to your team.
(Pictured in the TREW Eagle Pant- the ultimate ski pant in our humble opinion)
Let's Talk
We're always up to learn about your unique challenges and goals and would love to demo our solutions for you.
Copyright 2026, Impossible Benefits, LLC dba Shift Benefits. All rights reserved.
Licensed to sell health insurance in Oregon and Washington. Qualified to advise on self-insured employer plans nationwide.









